The home of bespoke Semi-Permanent Makeup (SPMU) and Fine Line Tattoo services in London. Our expert artist use the latest technology to create personalised beauty solutions, from flawless powder brows and lip blush to intricate fine line tattoos. With a focus on quality and precision, we ensure every treatment enhances your natural beauty and lasts.
Book your appointment today and experience the best in beauty services at Profi Brand PMU!

Iryna is the founder and lead artist of Profi Brand PMU, known for her refined technique and dedication to enhancing natural beauty. With extensive training and experience gained both in the UK and internationally, she combines modern methods with a thoughtful, artistic approach to create results that feel tailored and timeless.
Committed to ongoing development and using high-quality pigments and tools, Iryna ensures every treatment at Profi Brand PMU is delivered with care, precision, and attention to detail. Her calm professionalism and passion for her craft make her a trusted choice for clients seeking beautifully natural outcomes.



We conduct a thorough consultation to understand each client's individual needs and preferences, ensuring a customised treatment that delivers natural-looking results.

We always use high-quality, sterile equipment and follows strict health and safety guidelines to ensure a safe and comfortable experience. Depending on the treatment, the session can take 1.5 to 3 hours.

A top-up session 4-6 weeks after the initial treatment is recommended to achieve the desired colour and shape, ensuring long-lasting, quality results.

Over time, colour can fade due to factors such as sun exposure or skincare products. A colour booster can help refresh the look of the semi-permanent makeup.
We are all different, and some skin is more sensitive to pain than others, but having had SPMU treatments myself, I would call it more like irritation rather than pain.
Please remember the treated area will look darker for the first 2-3 days, then the colour will start losing intensity. By week 4-6, it will fade by approximately 50%, sometimes 60%, which is exactly what we expect with SPMU treatments.
It is best if your lips are in top condition before having them done. Give them a little attention in the days before your appointment: gently exfoliate with a soft toothbrush, apply lip balm regularly, and drink plenty of water to help hydrate your skin.
Lip filler first is always better. However, you should wait for 21 days either before or after having injectables.
It can last between 12 months and 3 years, depending on your skin and how it retains the pigment. The pigment lightens over time and fades away. Unlike microblading, it doesn't leave any scars or marks.
The purpose of the touch-up treatment is to fine-tune your enhancement. The treatment is not considered complete without a top-up.
No, it will not. Only old-fashioned tattoos turn green or blue as they go too deep into the skin. A different technique is used in SPMU. We don't puncture the skin as deeply, so the pigment isn't trapped permanently. Semi-permanent lash lines gently fade away over about 3 years.
Monday - Saturday 9am-9pm
07549 766665
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12 Skylines Village, London England E14 9TR
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